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The Problem with PowerPoint Presentations
There is an old adage that warns those ‘speaking’ that no learning about, or from, your audience occurs when you are doing the talking. The premise for this assertion, of course, is that when a person...
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The Problem with Whiteboard Presentations
Now that we have taken a look at just a few of the Problems with PowerPoint presentations, let’s take a look at three of the problems whiteboard presentations can present if not intentional in design...
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Challenger Marketing: TaylorMade
Following is an excellent Challenger marketing example from TaylorMade, that takes the conventional wisdom and turns it on its head. Of course, this is requisite for disrupting the status quo. I’d be...
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